In the award-winning Lean Landing project, business incubators and accelerators joined forces to help micro-SMEs break into foreign markets.
Lean Landing was designed to help small businesses grow by moving into markets overseas. Internationalisation is seen as a key driver of SME growth and hence job creation in Europe, but remains a tough challenge.
Inspired by the US-developed lean startup methodology, the project introduced a concept where SMEs skip the conventional first step of developing export strategies. Turning the traditional approach on its head, Lean Landing used its transnational set-up to help SMEs connect with potential partners and buyers abroad. Subsequently, the enterprises used this experience to fine-tune their concepts and strategies.
”We believe that SMEs can benefit from tuning into foreign markets at an early stage, so we wanted to explore a new and faster way for them to do this,” says project manager Jimmy Faustin Andersen of the Danish lead beneficiary, Business Hub Zealand.
Micro-SMEs and start-ups are the smallest of companies, with less than 10 employees. Yet in a globalised world, this is a perfect time to start looking beyond the home market, notes Andersen. ”Micro-SMEs are often more agile and open to opportunities. Getting a taste of foreign markets helps them adjust their mindset and get into gear for overseas business.”
The project closed a year ago but its legacy lives on. Andersen: ”Lean Landing clearly sparked a serious interest in overseas markets among the participating SMEs. They have gained a good idea of what it takes and how to adjust. A few have already made their way into foreign markets. Others are preparing for success abroad by adjusting their processes or adding new staff.”
Jimmy Faustin Andersen highlights the project’s blueprint providing advice for others wishing to apply the lean landing concept.
By project end, 276 SMEs had participated in its activities and 169 had joined trips abroad, and their feedback was very positive. One of them was Meptek, a Danish micro-SME that equips young people with communication skills, using virtual reality (VR) and 360 degrees cameras as learning tools.
Meptek’s managing director Jakob Friis says: ”Lean Landing was a fantastic project. It helped us discover our unique strengths and made us aware of the potential of foreign markets. Thanks to their support, we had the chance to visit the UK, which opened our eyes to the opportunities in this market. It also inspired us to integrate VR more strongly in our learning programme. We still plan to move abroad although our plans for the UK are currently on hold due to the uncertainties of Brexit and Covid-19. Meanwhile, our increased focus on VR has turned into a key asset in the home market.”
Lean Landing was a fantastic project. It helped us discover our unique strengths and made us aware of the potential of foreign markets.
– Jakob Friis, director at Meptek
Recognition and awards
The project’s success did not go unnoticed: Lean Landing won the prestigious European Enterprise Awards 2018 and featured in Euronews.
Lean Landing also made its mark within the lead partner organisation itself. Project controller Jens Peter Bech says:
”At Business Hub Zealand, we have integrated the Lean Landing experience in the way we operate and we continue using the lean principles. For example, 15 SMEs and micro-SMEs recently joined a trip to Germany that we organised in collaboration with Seafood International.”
“Prior to the project, we didn’t have relations to any business hubs in other countries, so we had to use google to find our partners! Taking the role as lead partners taught us how to establish a functional partnership across borders. We were able to build a transnational network of business hubs that remains very useful. Our long-term vision is to take it to the European level,” concludes Jens Peter Bech.
Top 3 project highlights
A proven concept
SMEs obtained valuable market knowledge and business contacts in foreign markets. The project’s approach is shared in a blueprint.
A lasting network
The partners created a transnational network of business hubs in the North Sea Region. Today, the network still generates positive spinoffs.
Lean Landing won the grand jury prize of the European Enterprise Awards 2018 and was featured by Euronews.
SMEs joined trips abroad
Learn more about the lean landing concept
Lean Landing was a partnership of 16 business incubators, knowledge institutions and business development organisations in six countries in the North Sea Region. To learn more about the project, visit Lean Landing’s website. You can also check out the project’s blueprint for building a Soft Landing Platform.
You are welcome to contact Business Hub Zealand for further information:
Project manager Jimmy Faustin Andersen, mobile 53 72 71 08, email jfa@eh
Project controller Jens Peter Bech, mobile 41 99 98 13, email firstname.lastname@example.org